Download E-books Managing Corporate Social Responsibility: A Communication Approach PDF

By W. Timothy Coombs

Managing company Social Responsibility deals a strategic, communication-centred method of integrating CSR into agencies. Drawing from various disciplines and written in a hugely available type, the ebook publications readers in a centred development offering the foremost issues they should effectively navigate the advantages and implications of coping with CSR.

  • Chapters are prepared round a procedure version for CSR that outlines steps for discovering, constructing, enforcing, and comparing CSR initiatives
  • Emphasizes stakeholder engagement as a starting place through the CSR technique Model
  • Discusses how one can maximize using social media and standard media through the process
  • Offers overseas examples drawn from quite a few industries together with: The wooded area Stewardship Council, Starbucks espresso, and IKEA.
  • Draws upon theories grounded in a number of disciplines, together with public family members, advertising, media, verbal exchange, and business

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